Facebook Live: Learn SMART

Description

Facebook Live 

7 Facebook Live Mistakes I’ve Made So You Don’t Have To with Derek McClain for LearnSMARTAbout this Event

Have you noticed the videos of your friends going Live in your Facebook feed? Maybe you’ve even tapped on the Live icon yourself then freaked out a little because you realized you weren’t quite sure what to do next.

Or maybe you’ve done a few Facebook Live videos and thought, “I think I did OK, but I’m still not sure what it’s all about."

When Facebook Live was first available to the masses, I jumped in headfirst. I was determined to figure it out and wasn’t afraid to fail. And oh boy did I fail. But, I learned something new each time I made a mistake.

Come to this presentation to learn how you can keep from making the same mistakes I’ve made and harness the power of Facebook Live to reach your audience.

Born and raised in Muncie, Indiana, Derek McClain is a Ball State University Telecommunications alumnus who serves as the Digital Marketing Manager for Driver Solutions.

During his 15+ years in the digital marketing arena, Derek has gained first-hand experience with a variety of digital media strategies and executions. He began his career as a Project Manager for an Internet marketing agency with a range of clients from healthcare to banking. In this role, he gained valuable insights in developing strategic online marketing plans to drive real business results for his clients.

In his current position with Driver Solutions, a truck driver recruiting company based out of Indianapolis, Derek is responsible for using content marketing and social media to drive online leads. During his 9 years with Driver Solutions, Derek has been instrumental in solidifying the company’s online presence as the leader in truck driver training and career placement for new drivers.

In addition to his passion for using social media as a valued and vital connection with others, McClain is a proud father and husband. And, anyone who knows him would agree he could also be called an exercise enthusiast. When not on the job or spending time with his wife and kids, he can be found squeezing in a workout.

Part of the LearnSMART series by the Falls School of Business at Anderson University.