Choose My Brand: Learn SMART

Description

Why Should I Choose You?

Organizational leaders have complained for years about becoming commoditized, even about becoming irrelevant. As the economy heats up and the pace of change increases, commoditization will become even more pronounced. It’s time to understand why this is happening and disrupt the trend.

How many times have you made the short list and realized you’re just like everyone else?
How many times have you lost to the cross-town rival or out-of-town expert?
How many times have you won the project only to get your fees beat down?
With a little understanding of how your customer’s brain works, you can change all that.

As amazing and powerful as the brain is, it's primitive and predictable in how it makes decisions. During this session, you’ll learn the distinct process, speed and emotional triggers needed to help your customer’s brain understand what you do, value what you do, and say yes to what you do.

Learn the secrets and steps to help you drive more “yesses” than your competition and the three keys to driving fast-action. If you violate any of these “brain rules”, you run the risk of becoming commoditized and taken out of contention.

This session is a must for those who present and pitch for your company’s biggest opportunities. If you don’t come; let’s hope your competitor doesn’t either!

Speaker: Jeff Echols, President, echoEngagement

Part of the LearnSMART series by the Falls School of Business at Anderson University.