Building a Brand: Learn SMART

Description

Followers Aren't Enough Anymore, You Must Build a Fan Base

Webster defines "follower" as: an adherent or devotee of a particular person, cause, or activity. But, those involved in social media know that isn't true. Followers aren't devoted or loyal. Fans are. There is a difference. Let's talk about to to build a social media strategy that takes your fan to followers. Facebook groups, email, video, and more tactics are constantly discussed for engagement, but do they work?

Speaker: Dr. Anna Stumpf

Professor of Sport, Social Media and Brand Marketing | Anderson University

Dr. Anna Stumpf is a Professor of Sport, Social Media and Brand Marketing at the graduate and undergraduate level for Anderson University. After a decade long management career with Wal-Mart, she pursued a Master of Arts in Teaching and began an eight year career as a high school business teacher. Though teaching high school was rewarding, Dr. Stumpf felt that she had more business experience to offer and earned an MBA which allowed her to transition into the collegiate classroom. Dr. Stumpf’s approach to any classroom is simple: “I pride myself on never having a student in any seat in any classroom ever wonder ‘when will I ever use this?’ It is my passion to answer that question before they think of it”. Dr. Stumpf recently finished her doctorate and published her dissertation in the area of higher ed social media engagement.

Part of the LearnSMART series by the Falls School of Business at Anderson University.