BizEssentials Presents: Customers Say the Darndest Things

Description

Customers Say the Darndest Things
Everything you need to know, your customer is waiting to share
 
When asked a question, a child can often be blunt and “tell it like it is.”   And so can customers, if you ask them.  And the truth is - they are waiting for the opportunity.
 
In this presentation, you will discover why it is important to obtain feedback from customers as well as how to gain their honest opinions and perceptions about your company.
 
Using real client examples, you will learn what types of questions you need to ask and how to use what you learn to create an effective marketing strategy.
 
Presenters:
 

Tammy Rimer, President & CEO at Element212

Tammy co-founded Element212 in 2008 with a desire to help small businesses build strong and sustainable brand equity with their customers. She oversees the development of clients’ branding and marketing strategies, company positioning and their messaging while developing the overall vision for growth. With an MBA from Anderson University, along with her extensive experience in research, strategy and branding, Tammy understands how to help clients effectively connect and engage with their target markets.
 

Holly Lambert, Brand Strategist at Element212
 
Holly graduated from Anderson University in 2008 with a BA in Business Management and Theatre. In each of these areas, she provided organization and facilitated communication for diverse teams working to reach distinct people groups. As Brand Strategist, Holly creates strategies that highlight clients’ brand differentiators and engage their ideal customers. She is passionate about finding the right content, voice and platforms to each client’s unique audience.
 
About Element212
 
Located in Anderson, Indiana, Element212 helps its clients attract, engage and retain their ideal customers through expertise in branding, marketing, communications and design.  The creative team at Element212 helps companies discover and create their identity, establish their position, enhance their communications, as well as craft and share their unique story. This is accomplished by understanding a client’s challenges and opportunities, embracing their culture, and building a strategy that supports their growth, sales and retention goals.

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