Beyond Boosting: Facebook Advertising for Business Seminar

Description

About the Seminar 
At one point, just having a presence on Facebook was enough. Today, with all of the changes Facebook has made to its algorithms, it is now essential for businesses at all scales to advertise in order to effectively reach customers. However, this does not mean Facebook has ignored the grassroots small business. Facebook has created a relatively, user-friendly platform for ad creation beyond simply ‘boosting’ a page or post (often ineffective).

This presentation will walk you through the creation of an ACTUAL LIVE ad campaign. From ad type to creative and even demographic targeting, you’ll see just how easy it can be to start reaching your audience. Alex will also share basic strategy options to help guide you in the direction that best serves your individual needs.

About the Presenter 
Alex Byers has been building websites for individuals and small businesses since 2011. Initially focused on providing a high quality point of contact, he would eventually extend his services into branding and marketing. Over the last few years, Alex began specializing in social media, branding, and public relations.

As the Digital Marketing Strategist for Element212, Alex brings a fresh, creative approach to the online marketing campaigns of their clients. Specializing in managing online brands, Alex takes an integrated approach with Advertising, Social Media, SEO, and Industry News with the overall marketing strategy of his clients. Passionate about increasing his client’s brand awareness and digital presence, he also assists in the creation of communication campaigns and compelling messaging that helps Element212’s clients engage with their customers and share their story in a unique way.

A signature event of the
MADISONCOUNTYCHAMBER